From the board again – some useful things to consider if read alongside the mark criteria at the foot of this post.
G325 Section A June 2010 45/50
1a)
Over the two year media course we had to produce both a foundation portfolio of a
school magazine and music magazine as well as an advance portfolio of a horror
teaser trailer, film magazine – developing foundation skills further and a poster to
advertise our trailer.
In the first year we researched existing music magazines and analysed each one so
that we could gain knowledge of particular layouts, fonts and key elements that need
to be contained in our production to make it successful. Research and planning
allowed us to recognise ‘mastheads’ on magazines as being the most important and
therefore the need to focus on a font more detailed to keep continuity with the
contents page and double page spread which we also had to create. Personally I
researched ‘Rock’ magazines such as Kerrang, NME and others because I had chosen
after carrying out a questionnaire to use Rock music as my theme. The real life media
texts allowed me to visualise my favourite parts from each magazine – wripped
sticker graphics and broken font on my own work which I then attempted to recreate
within Photoshop CS4. In year one we were limited to what we could research
because magazines were the only theme however, in the second year I was able to
develop my ability to research real life media texts much further because we had a
range of products we needed to create all under the ‘horror’ genre this time. I was able
to research teaser trailers analysing my favourite and least favourite parts allowing me
to plan with a mood board which I produced from a range of stills from previous
horror films my ideas for my own trailer which helped me to develop my production
of my products in relation to real life media texts and techniques such as restricted
narration and handheld camera found in the ‘Blair Witch Project’ trailer which
inspired my trailer ‘Laquem’ which is also set in the woods. Research into film
documentaries like the ‘American Nightmare’ inspired me to create a product which
reinforced fear and went against usual horror conventions to make it more interesting.
Over the second year research became so important to achieving a product which was
realistic and is now like my own distributed on on youtube as a real life media text of
its own.
Real life media texts like advertising film posters were able to help me develop my
Photoshop skills further because I was able to push myself with the ‘colour burn’
filters and want to create the scary atmosphere of my trailer from just an image and
text which I found really fun.
Research into film magazines allowed me to develop my work from AS level so much
further because I was able to produce a high standard piece of work in two weeks this
year when the magazines took over 3 months last year which shows how much my
skills have improves just by being able to constantly refer back to real life media texts
for inspiration and even colour schemes that work well together such as black and red
which in the first year I just found experimenting with. Research into horror trailers
allowed me to recognise different styles of film and how we like Alfred Hitchcock
could be an auteur creating new angles and ideas using generic conventions as well as
unconventional representations that I have picked upon when watching films and
analysing certain techniques which I have then attempted to do in Final Cut Pro when
editing certain shots together to create collision cutting and changes in pace which my
trailer does extremely well. I was inspired initially by the hand held camera in the
trailer REC and the fact I want as an auteur to change the stereotyped representations
to be able use a female psycho killer.
Research also allowed me to produce text and intertitles that shook in order to capture
my audience but narrating the story slightly so the shots when together made sense.
Research into types of camera movements needed were really helpful and allowed me
to completely change the pace with tracking shots and handheld camera which I
noticed was used in Silent Hill and American Werewolf in London which I analysed
and placed on my blog for reference as some pieces of footage I wanted to recreate
including the final girl representations.
EAA 8
EG 8
T 4
(20)1b)
The media production I am going to write about in relation to genre is my favourite
piece from the whole course which is my horror teaser trailer.
The genre of the trailer is obviously ‘horror’ and this in itself allowed us to be creative
with narrative etc but limited us because we had to stick to a certain amount of
generic conventions in order for it to be recognised by it’s existing target audience.
Steve Neal said that ‘genre is a repetition with an underlying pattern of variations’
which meant certain generic features had to be included and repeated which in my
case was the use of a creepy location of the woods as well as hand held camera and
restricted narration to cause disorientation and suspense within our trailer. However,
the pattern of variation Neal describes also links to my horror teaser trailer because
we were able to creatively push the boundaries by twisting some generic features in
order to make the trailer interesting and therefore cause the audience to want to watch
the full movie. For this my group chose use a female psycho killer I order to subvert
the stereotypical male dominated role. This female identification through point of
view shots etc captured our female audience because were providing them with power
and this is unusual for the horror genre although it is known for its forward thinking
approach as it often attempts to focus on subcultural views instead of targeting the
mainstream. Genre encompasses many parts and the trailer links to it in more ways
than one. Its use of enclosed location and the fact the woods attempts to reinforce our
society’s fear of loneliness and isolation which the woods creates when the three
friends get lost. In these sections of the trailer we used a lot of heavy cross cutting
between the female victim who is running anxiously through the woods in order to
find her friends and get home safely. We also used the Kuleshove and collision
cutting methods as the pace began slow as the friends head our in the car unaware of
the danger before them and once they are in the woods we deliberately quickened the
pace of editing to cause tension and to show that something is not right, keeping the
audience on the edge of their seats.
Editing and mise-en-scene is really important to genre and reflects very quickly
certain moods and atmospheres. Levi Strauss and Roland Barthes argued that the
horror genre like many others used ‘binary oppositions’ in order to show the contrast
between good and evil in order to force the audience to be constantly questioning the
trailer for example; in my trailer I used light and dark to connote their happiness and
carefree attitude in the daytime and the darkness to emphasise their fear and reliance
on their senses. This is particularly important to the horror genre as characters are
often shown in high angle shots to appear vulnerable and therefore under threat.
Gore or ‘body horror’ is also a common generic convention used by most horror films
that we studied including Dawn of the Dead by George A. Romero who used it to
make the audience feel sick by forcing them to see extreme violence. In my own
trailer we were inspired to use gore differently by showing a hanging scene in slow
motion to create tension and the centoring in on the face and neck which had been
broken and this was shown by the rope burn we had made from latex and the blood
pouring down her chest. This shot moves clockwise and slowly zooms in to force the
audience to see what the hang (woman) has done. In our final two shots we finish the
trailer with the male anti hero being lifted off the ground with blood pouring out of his
mouth which causes the audience to assume no one survives because the final girl is
stabbed by her friend accidentally which quickens the pace and adds tension but she is
the survivor who as Carol Clover suggests will be terrorised throughout the film and
finally overcome the monster. This plays with the audiences emotions and links back
to the horror genre well by creating our own style of horror. Andrew Sarris argues
because it encompasses so much and is key to explaining a film. Genre is the ideas
that collectively make a particular recognisable style that draws in its existing target
audience. My horror trailer had expressionist camera angles as the female victim
desperately trips over the camera and we see her running above it as well as close ups
of her facial expression that causes us to identify with her fear and therefore makes us
scared. This meant the audience also were forced to objectify the female victim from
the high angle camera shot down her top in which we can see her breasts slightly after
watching other Hitchcock movies which use the male gaze theory by Laura Mulvey to
force us to take a male’s viewpoint.
In my trailer we also used an iconic symbol of the noose because obviously as a
hangwoman she needed the prop but also as a female the circular shape suggested
female power and this is something the horror genre often does but for male
characters using guns etc as phallic symbols which we also used as the male anti hero
takes out a knife and stabs his friend frantically when she walks up behind him. The
horror trailer was made much darker in Final Cut Pro using the brightness and
contrast menu and also dragged the saturated colours towards the blue in order to
create a dark, dusky night time atmosphere a generic convention of horror trailers.
The generic conventions we chose to use were all important to the success of our
product and since distributing it on YouTube we have over 4000 which I am really
pleased with and gives me the confidence that we obviously stuck to the genre enough
to capture our intended target audience but were creative enough to make people want
to keep watching the trailer and virally sharing it with others.
Genre places a media text into a grouping giving it an identity which can be
recognised by the mainstream society and I believe my product is successfully fitted
to the horror genre using the narrative that todorov argued was important to the horror
genre by following an equilibrium at the beginning then a problem which in our case
was the male anti hero playing a joke on the soon to be female victim making jump
running after him causing their separation then a pathway to resolution – as they
attempt to find each other and then a new equilibrium at the end which we
deliberately left as an open ending to capture our audience effectively.EAA 10
EG 10
Term 5
G325 Mark Scheme June 2010
Section A: Theoretical Evaluation of Production
1(a) Describe the ways in which your production work was informed by research into
real media texts and how your ability to use such research for production developed
over time. [25]
Candidates will need to refer to their work for the Foundation Portfolio and Advanced Portfolio.
Additionally, they may make reference to other media production work but this is strictly
optional.
Explanation/analysis/argument (10 marks)
Use of examples (10 marks)
Use of terminology (5 marks)
Level 1
Explanation/analysis/argument (0-3 marks)
The answer is descriptive and may offer limited clarity. There is little, if any, evaluation of
progress.
Use of examples (0-3 marks)
Candidates are able to describe minimal features of research into real media texts in relation to
production outcomes.
Use of terminology (0-1 marks)
The answer offers minimal use of relevant media terminology.
Some simple ideas have been expressed. There will be some errors of spelling, punctuation and
grammar which will be noticeable and intrusive. Writing may also lack legibility.
Level 2
Explanation/analysis/argument (4-5 marks)
Candidates offer a mostly clear and partly relevant description of features of real media texts.
There is limited evaluation of progress.
Use of examples (4-5 marks)
A narrow range of examples from research are described with some relevant discussion of their
significance in relation to outcomes.
Use of terminology (2 marks)
The answer makes basic use of relevant media terminology.
Some simple ideas have been expressed in an appropriate context. There are likely to be some
errors of spelling, punctuation and grammar of which some may be noticeable and intrusive.
3
G325 Mark Scheme June 2010
Level 3
Explanation/analysis/argument (6-7 marks)
There is some sense of analysis and progress is described with clarity.
Use of examples (6-7 marks)
Candidates offer a reasonable range of examples from research into real media texts in relation
to the process and outcomes of production.
Use of terminology (3 marks)
The answer makes proficient use of media terminology throughout, with conceptual language
and production terms handled very well.
Relatively straightforward ideas have been expressed with some clarity and fluency. Arguments
are generally relevant, though may stray from the point of the question. There will be some
errors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscure
meaning.
Level 4
Explanation/analysis/argument (8-10 marks)
There is a clear range of articulate reflections on the relationship between research into real
media texts and the candidate’s own productions. There is a fluent account of progress.
Use of examples (8-10 marks)
Candidates offer a broad range of specific, relevant and clear examples for research into real
media texts in relation to the process and production outcomes.
Use of terminology (4-5 marks)
The use of media terminology and conceptual language is excellent.
Complex issues have been expressed clearly and fluently using a style of writing appropriate to
the complex subject matter. Sentences and paragraphs, consistently relevant, have been well
structured, using appropriate technical terminology. There may be few, if any, errors of spelling,
punctuation and grammar.
In question 1(b) you need to choose one of your media productions to write about.
1(b) Analyse one of your coursework productions in relation to genre. [25]
Candidates will need to choose one coursework production.
Explanation/analysis/argument (10 marks)
Use of examples (10 marks)
Use of terminology (5 marks)
Examiners are reminded that candidates are asked to relate a media production to a theoretical
concept and they are at liberty to either apply the concept to their production or explain how the
concept is not useful in relation to their production.
4
G325 Mark Scheme June 2010
Level 1
Explanation/analysis/argument (0-3 marks)
Candidates at this level attempt to relate the production to the concept of genre, with limited
clarity. The account may be incomplete or be only partly convincing.
Use of examples (0-3 marks)
Very few, if any, examples are offered from the chosen production.
Use of terminology (0-1 marks)
The answer offers minimal use of relevant conceptual terms.
Some simple ideas have been expressed. There will be some errors of spelling, punctuation and
grammar which will be noticeable and intrusive. Writing may also lack legibility.
Level 2
Explanation/analysis/argument (4-5 marks)
Candidates offer a mainly descriptive, basic account of how their production can be understood
in the theoretical context of genre.
Use of examples (4-5 marks)
A narrow range of examples are described, of which some are relevant.
Use of terminology (2 marks)
The answer makes basic use of relevant conceptual terms.
Some simple ideas have been expressed in an appropriate context. There are likely to be some
errors of spelling, punctuation and grammar of which some may be noticeable and intrusive.
Level 3
Explanation/analysis/argument (6-7 marks)
Candidates demonstrate the ability to relate their own creative outcomes to some ideas about
genre drawn from media theory.
Use of examples (6-7 marks)
Some relevant and convincing examples from the production are offered and these are handled
proficiently.
Use of terminology (3 marks)
The answer makes proficient use of conceptual language.
Relatively straightforward ideas have been expressed with some clarity and fluency. Arguments
are generally relevant, though may stray from the point of the question. There will be some
errors of spelling, punctuation and grammar but these are unlikely to be intrusive or obscure
meaning.
5
G325 Mark Scheme June 2010
Level 4
Explanation/analysis/argument (8-10 marks)
Candidates demonstrate a clear understanding of genre and can relate concepts articulately to
the production outcome, describing specific elements in relation to theoretical ideas about how
media texts are produced, distributed and exchanged according to generic categories.
Use of examples (8-10 marks)
Candidates offer a broad range of specific, relevant, interesting and clear examples of how their
product can be understood in relation to theories of genre.
Use of terminology (4-5 marks)
The use of conceptual language is excellent.
Complex issues have been expressed clearly and fluently using a style of writing appropriate to
the complex subject matter. Sentences and paragraphs, consistently relevant, have been well
structured, using appropriate technical terminology. There may be few, if any, errors of spelling,
punctuation and grammar.
Section A total – 50 marks.
Some more 1a and 1b answers as downloadable PDF files,
trailer1Q1a Q1b
trailer2Q1a Q1b
VixensQ1a Q1b
These may not correspond exactly to out chosen topics, but you can learn a lot from others exam techniques.
HX media 