Something which needs to be considered for many of your pieces of work/examinations – the fluid concept of audience and the effect of the media on said audience.
Theories on this nexus are many and varied, and have changed/developed substantially over time. In this post we hope to post pieces, links which will help you to consider this tricky area for yourself, in order to try to come to some of your own conclusions having weighed up the evidence.
A nice page from mediaknowall.com on the main audience theories
‘Ruination once again’- Cases in the study of media effects
Tom Gormley
Ten Things Wrong With the Effects Model
David Gauntlett
The Effects Debate – a slideshow
The Effects Debatehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=the-effects-debate-1234142729202481-2&stripped_title=the-effects-debate&userName=nepaliain
View more presentations from nepaliain.
HX media 