Here is a link to some theory material provided by the board from work done by Anthony Giddens, Anthony Giddens
This could be relevant to both Audience – and of course Representation.
Laura Mulvey
…a key name in the application of feminism in film theory… here is a simplified version from Wikipedia;
The gaze and the female spectator
In considering the way that films are put together, many feminist film critics have pointed to the “male gaze” that predominates in classical Hollywood filmmaking. Budd Boetticher summarises the view thus: “What counts is what the heroine provokes, or rather what she represents. She is the one, or rather the love or fear she inspires in the hero, or else the concern he feels for her, who makes him act the way he does. In herself the woman has not the slightest importance.” Laura Mulvey’s germinal essay “Visual Pleasure and Narrative Cinema” (written in 1973 and published in 1975) expands on this conception of the passive role of women in cinema to argue that film provides visual pleasure through scopophilia, and identification with the on-screen male actor. She asserts: “In their traditional exhibitionist role women are simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote to-be-looked-at-ness,” and as a result contends that in film a woman is the “bearer of meaning, not maker of meaning.” Mulvey argues that Freud’s psychoanalytic theory is the key to understanding how film creates such a space for female sexual objectification and exploitation through the combination of the patriarchal order of society, and ‘looking’ in itself as a pleasurable act of voyeurism, as “the cinema satisfies a primordial wish for pleasurable looking.”
Whilst Laura Mulvey’s paper has a particular place in the feminist film theory, it is also important to note that her ideas regarding ways of watching the cinema(from the voyeuristic element to the feelings of identification) have been very important in terms of defining spectatorship from the psychoanalytical view point.
Mulvey identifies three “looks” or perspectives that occur in film which serve to sexually objectify women. The first is the perspective of the male character on screen and how he perceives the female character. The second is the perspective of the spectator as they see the female character on screen. The third “look” joins the first two looks together: it is the male audience member’s perspective of the male character in the film. This third perspective allows the male audience to take the female character as his own personal sex object because he can relate himself, through looking, to the male character in the film.
In the paper, Mulvey calls for a destruction of modern film structure as the only way to free women from their sexual objectification in film, arguing for a removal of the voyeurism encoded into film by creating distance between the male spectator and the female character. The only way to do so, Mulvey argues, is by destroying the element of voyeurism and “the invisible guest”.[citation needed] Mulvey also asserts that the dominance that men embody is only so because women exist, as without a woman for comparison, a man and his supremacy as the controller of visual pleasure are insignificant. For Mulvey, it is the presence of the female that defines the patriarchal order of society as well as the male psychology of thought.
Mulvey’s argument comes as a product of the time period in which she was writing. “Visual Pleasure and Narrative Cinema” was composed during the period of second-wave feminism, which was concerned with achieving equality for women in the workplace, and with exploring the psychological implications of sexual stereotypes. Mulvey calls for an eradication of female sexual objectivity in order to align herself with second-wave feminism. She argues that in order for women to be equally represented in the workplace, women must be portrayed as men are: as lacking sexual objectification.
Mulvey posits in her notes to the Criterion Collection DVD of Michael Powell’s controversial film Peeping Tom that the cinema spectator’s own voyeurism is made shockingly obvious and even more shockingly, the spectator identifies with the perverted protagonist. The inference is that she includes female spectators in that, identifying with the male observer rather than the female object of the gaze.
B. Ruby Rich argues that women’s relationships with film is instead dialectical, consciously filtering the images and messages they receive through cinema, and reprocessing them to elicit their own meanings.
Coming from a black feminist perspective, bell hooks put forth the notion of the “oppositional gaze,” encouraging black women not to accept stereotypical representations in film, but rather actively critique them. Janet Bergstrom’s article “Enunciation and Sexual Difference” (1979) uses Sigmund Freud’s ideas of bisexual responses, arguing that women are capable of identifying with male characters and men with women characters, either successively or simultaneously.[9] Miriam Hanson, in “Pleasure, Ambivalence, Identification: Valentino and Female Spectatorship” (1984) put forth the idea that women are also able to view male characters as erotic objects of desire. In “The Master’s Dollhouse: Rear Window,” Tania Modleski argues that Hitchock’s film, Rear Window, is an example of the power of male gazer and the position of the female as a prisoner of the “master’s dollhouse”.
Carol Clover, in her popular and influential book “Men Women and Chainsaws: Gender in the Modern Horror Film” (Princeton University Press, 1992) argues that young male viewers of the Horror Genre (young males being the primary demographic) are quite prepared to identify with the female-in-jeopardy, a key component of Horror narrative, and to identify on an unexpectedly profound level. Clover further argues that the “Final Girl” in the psychosexual sub-genre of Exploitation Horror invariably triumphs through her own resourcefulness, and is not by any means a passive, or inevitable, victim. Laura Mulvey, in response to these and other criticisms, revisited the topic in “Afterthoughts on ‘Visual Pleasure and Narrative Cinema’ inspired by Duel in the Sun” (1981). In addressing the heterosexual female spectator, she revised her stance to argue that women can take two possible roles in relation to film: a masochistic identification with the female object of desire that is ultimately self-defeating or a transsexual identification with men as the active viewers of the text. A new version of the gaze was offered in the early 1990s by Bracha Ettinger, who proposed the notion of the “matrixial gaze”.
Realism and counter cinemaThe early work of Marjorie Rosen and Molly Haskell on representation of women in film was part of a movement to make depictions of women more realistic both in documentaries and narrative cinema. The growing female presence in the film industry was seen as a positive step toward realizing this goal, by drawing attention to feminist issues and putting forth alternative, more true-to-life views of women. However, these images are still mediated by the same factors as traditional film, such as the “moving camera, composition, editing, lighting, and all varieties of sound.” While acknowledging the value in inserting positive representations of women in film, some critics asserted that real change would only come about from reconsidering the role of film in society, often from a semiotic point of view.
Claire Johnston put forth the idea that women’s cinema can function as “counter cinema”. Through consciousness of the means of production and opposition of sexist ideologies, films made by women have the potential to posit an alternative to traditional Hollywood films. In reaction to this article, many women filmmakers have integrated “alternative forms and experimental techniques” to “encourage audiences to critique the seemingly transparent images on the screen and to question the manipulative techniques of filming and editing”.
Some video lectures delivered by Mulvey herself, the first on The Blonde in Hitchcock….
Mulvey on Hitchcock’s Blondes
On gender stereotypes and Max Ophuls….
Laura Mulvey on gender stereotypes & Max Ophuls from Film Studies Center on Vimeo.
HX media 